You probably first want to read this other article since much of it will apply to you too. Read Casino Traffic Here. Pretty well everything in the first article applies heavily to groups looking for online bingo traffic.

Where the strategy changes is that while casino traffic is now primarily 55% women, bingo traffic can be 75-85% women. And sometimes the few guys playing bingo will swear that its 95% women players.

This difference in demographics only means that while buying traffic inside Facebook ( yes, you can but listen first ),  you need to use the demographic targeting not only for females, but for females who are over 35 and who are married. Break up your campaign into different age groups, test married vs not married and for the province or country pick those with extreme densities first then experiment with the christian southern states and note your results carefully. No, I am not going to spill the beans entirely here.

Areas wherein census polls show that you have a strong tilt towards Roman Catholics may end up doing better – and then again they may not. So, test, test, test. And yes, while we are at it, you can easily get a Billion or more clicks on your ad but remember you are building your fan base in facebook, not directly promoting your bingo game.

You fan base will allow you to talk/email the created list directly.

Hey, whatcha still reading this for, go create some facebook ads.

P.S.

Its possible that a billion facebook ads may only get a .01% click thru rate but check your google webmaster and analytics stats, its sometimes surprising to see that ads in one place cause unpredictable but welcome changes in other places that seem totally unrelated.